What is another word for loss making?
Pronunciation: [lˈɒs mˈe͡ɪkɪŋ] (IPA) 
The term "loss making" refers to a business or investment that is not generating profit and is instead operating at a financial loss. There are several synonyms that can be used to describe this situation, including unprofitable, money-losing, non-profitable, losing money, in the red, and negative cash flow. An organization that is experiencing a sustained period of losses may also be described as bankrupt, insolvent, or financially distressed. These terms can be used interchangeably to describe the same situation, but may carry different connotations depending on the context in which they are used. Regardless of the terminology, it is important for businesses to address loss-making situations in a timely and proactive manner to avoid further financial difficulties.
