Antonyms for the term 'bait and switch' include straightforwardness, honesty, transparency, and sincerity. The phrase 'bait and switch' is typically used in a negative context to describe a sales tactic that involves enticing customers with a seemingly good deal, only to switch it up with less favorable terms or conditions. In contrast, practicing straightforwardness in sales involves being upfront with the customer about any conditions or limitations on the product or service being sold, and not using any deceitful tactics to lure customers in. Honesty and transparency in sales are crucial elements that build trust and long-lasting relationships with customers, which ultimately lead to repeat business and positive word-of-mouth advertising.