Attracting is a word that implies drawing or luring in something or someone towards a particular direction or objective. There are many synonyms that can be used to describe this action, such as enticing, captivating, charming, engaging, alluring, enchanting, beguiling, seductive, magnetizing, and intriguing. Each of these words has a slightly different connotation, but all refer to the ability to attract and hold someone or something's attention. Whether it's a product, a person, or an idea, the key is to be able to draw in and keep the focus of your audience or target market. Using these synonyms can help you better describe what it is that you want to attract and how you plan on doing it.