Attractant refers to any substance, pheromone, scent or other stimulus that triggers interest or attraction in living organisms, especially insects or animals. The term attractant is closely related to the term "enticer" which refers to someone or something that attracts or lures another through temptation or seduction. Other synonyms for attractant include "magnet," "draw," "allure," and "pull." The use of attractants is common in the fields of agriculture, pest control, and marketing, where they are used to lure insects, rodents and customers respectively. Some of the most effective attractants include sugar, vinegar, peppermint oil, and pheromones, all of which are effective in drawing in their intended targets.