A gimmick is often viewed as something that is used to grab attention or create a false sense of novelty. However, there are many other words that can be used to convey a similar idea without the negative connotations of a gimmick. For example, the word "ploy" can suggest a strategic move designed to garner attention or persuade people. "Quirk" is another word that can be used to suggest unique qualities or features that are different from the norm. "Gizmo" is a term that can suggest technological or mechanical devices that are designed with novelty in mind. Other words such as "trick" or "ploy" can also be used to suggest that something is being used to manipulate or deceive people.