What is another word for gimmickry?
Pronunciation: [ɡˈɪmɪkɹi] (IPA) 
Gimmickry is a term that refers to the use of tricks or devices to attract attention or deceive people for commercial gain. Some synonyms for gimmickry include chicanery, deception, fraudulence, trickery, artifice, and subterfuge. Chicanery and deception imply intentional deceit and dishonesty, while trickery, artifice, and subterfuge suggest the use of clever tactics or methods to achieve an end. Other synonyms for gimmickry include sleight of hand, shell game, hocus-pocus, and flimflam. Regardless of the term used, gimmickry is generally seen as a negative quality that undermines trust and integrity in business and marketing.
