Gimmicks are often viewed as a cheap or tricksterish way of catching attention. However, there are synonyms that can inspire creativity or humor. Alternatives for gimmicks include ploys, devices, tactics, and stunts. A ploy may imply a strategic or clever method, tactics suggest a well-planned approach, devices can focus on the practical aspect of attracting attention, and stunts may connote daring or impressive feats. Other synonyms to consider when wanting to avoid the negative connotation of gimmicks include techniques, methods, tricks, or even recreations. Regardless of which substitute is chosen, the intention should remain to be unique and memorable in order to stand out in a competitive environment.