Likability refers to the degree of attractiveness or pleasantness that a person, thing, or idea possesses. Synonyms for likability include appeal, charm, charisma, amiability, amicability, affability, agreeableness, friendliness, congeniality, and sociability. These words all describe the ability of someone or something to gain the trust, admiration, and positive regard of others. Additionally, other synonyms for likability include endearment, likeableness, sympathy, and favouritism. All of these words are ways to describe the positive qualities that make people, items, or ideas appealing and likable to others, and they reflect the importance of likability in personal and professional relationships.