The opposite of becoming popular is becoming unpopular or less popular. It can be a result of various factors such as negative publicity, lack of promotion, changes in trends or simply losing relevance. It can be discouraging to see your popularity decline, but it is essential to remember that it is a natural cycle of life. With time, it may be possible to regain your popularity through efforts such as rebranding, reinventing yourself or investing in marketing. Alternatively, you may choose to let go of the pressure to be popular and focus on other values such as authenticity, growth or building personal relationships.