The term 'brick-and-mortar' is often used to refer to conventional, physical stores or businesses. However, there are several synonyms that can be used to convey a similar meaning. One alternative term is 'offline', which refers to businesses that do not operate predominantly through online channels. 'Traditional' is another common synonym that highlights the long-established and well-established nature of these businesses. Other synonyms include 'in-person,' 'face-to-face', and 'physical'. Each of these terms can replace brick-and-mortar, allowing for more variety in language and phrasing while maintaining the same meaning.