The term "clientele" typically refers to a group of customers or patrons who regularly use a particular service or place of business. However, there are several synonyms that can be used to convey a similar meaning. For example, "customer base" refers specifically to those who purchase a particular product or service, while "patronage" can refer to the act of supporting or using a particular business or service. "Guests" is a term often used in the hospitality industry to refer to those who stay at a hotel or dine at a restaurant. Other synonyms for clientele include "client roster," "regulars," and "users." Ultimately, the term chosen will depend on the context and tone of the communication.