The word "leads" can have a variety of synonyms depending on the context in which it is used. As a verb, "leads" can mean to guide, direct, or take charge of. Synonyms for this definition include govern, manage, supervise, navigate, and command. As a noun, "leads" can mean information or clues that can help solve a mystery or complete a task. Synonyms for this definition include hints, pointers, indications, cues, and signposts. Additionally, in marketing and sales, "leads" can refer to potential customers. Synonyms for this definition include prospects, contacts, targets, and opportunities.