The term "giveaways" generally refers to free items or gifts that are distributed to promote a product, service or event. However, its antonyms pertain to receiving, withholding or taking, such as "takeaways", "keepings", "misholdings" and "retentions". A takeaway or keepings spell out the notion of holding on to something for one's self, while a misholding emphasizes the act of wrongly holding, storing or handling an item. Retention, on the other hand, is about holding or keeping something in place to prevent its loss or misplacement. In essence, the antonyms of giveaways reflect the opposite purpose of obtaining or obtaining and retaining something for oneself instead of giving it away.