Referrals are an effective way to attract new business and build connections within your industry. However, it's important to vary the language you use when referring to this practice to avoid sounding repetitive or stale. Instead of simply saying "referrals," try using synonyms like recommendations, endorsements, recommendations, introductions, or leads. Each of these words carries a slightly different connotation and can be tailored to fit the context in which you're speaking. By using a wide range of synonyms for referrals, you can keep your communication fresh, interesting, and compelling to potential clients and collaborators.