Contacts are individuals or organizations that are important to a person for various reasons. They can be peers, friends, colleagues, or acquaintances. In business, contacts refer to potential clients, suppliers, and stakeholders. To varying degrees, these relationships require ongoing interaction and exchange of information. Synonyms for contacts include connections, associates, acquaintances, liaisons, allies, networks, relations, and contacts. It's important to nurture and maintain networks and contacts over time to reap the benefits of solid relationships. By keeping a steady flow of communication, a person can build trust and become top of mind when important opportunities come up.