Connotations are ideas and feelings that a certain word or phrase brings up. There are plenty of synonyms for the word, each with their own unique nuance. These can include implications, undertones, insinuations, inferences, and suggestions. All of these words convey the idea that certain meanings are being suggested, rather than simply stated outright. Other synonyms for connotations may depend on the context in which the word is used, such as flavor, atmosphere, mood, or ambiance. Ultimately, having a strong vocabulary of words that are similar in meaning can help you convey your intended message with more precision and clarity.