There are several synonyms for the word "pleads" that can be used depending on the context of the sentence. The word "begs" is one alternative that could be used when someone is imploring or requesting help or forgiveness from someone else. "Entreats" is another synonym that can be used in situations when someone is making a heartfelt appeal or asking for something fervently. "Beseeches" is yet another synonym that is similar to "pleads," but with a more dramatic or emotional tone. Other synonyms for "pleads" include "implores," "pleads earnestly," and "importunes." Whichever synonym is used, its meaning would depend on the intention and context of the sentence.