What is another word for customer base?
Pronunciation: [kˈʌstəmə bˈe͡ɪs] (IPA) 
When you're running a business, having a loyal following is essential for sustainability. That's why it's essential to have a varied customer base. There are several other terms to describe a customer base, such as customer network, client roster, consumer audience, market share, and customer pool. These terms mean the group of individuals or companies that frequent a particular business. A robust and diverse customer base is critical for a business's success. A loyal customer base that returns regularly can boost sales, keeps costs lower through word-of-mouth advertising, and helps businesses to create better marketing strategies. Using synonyms for customer base can help businesses communicate better and connect with the people they're looking to serve.
