CLV, or customer lifetime value, refers to the total worth of a customer over the course of their relationship with a business. While "CLV" is commonly used, there are several synonyms that can be interchanged, including customer lifetime revenue, customer equity, customer profitability, and customer value. These terms highlight the importance of a business's loyal customer base and the significant impact that repeat customers have on a company's bottom line. Understanding CLV and its various synonyms is crucial for businesses looking to retain customers and increase revenue over time, and can help businesses develop targeted marketing strategies to maximize profitability.