What is another word for colourants?
Pronunciation: [kˈʌlɜːɹənts] (IPA) 
Colourants are substances used to add or enhance colour in various products. There are several synonyms for colourants that are commonly used such as pigments, dyes, hue enhancers, tints, colorants, and coloring agents. Pigments are substances that give colour through physical reflection and absorption of light, and are often used in paints, cosmetics, and food products. Dyes, on the other hand, are chemical substances that impart colour to a substrate through a chemical reaction, commonly used in textiles, paper, and leather. Hue enhancers are compounds that brighten or intensify existing colours, while tints refer to a lighter shade of a particular colour. Colorants and coloring agents are both broad terms that encompass all types of substances that add colour to products.
