What is another word for food coloring?
Pronunciation: [fˈuːd kˈʌləɹɪŋ] (IPA) 
Food coloring is a substance used to add color to food products. It is categorized as a type of food additive, and is widely used in the food industry to improve the visual appeal of packaged food products, and to create certain effects, such as bright colors, natural colors or fading colors.
There are a variety of different synonyms for food coloring, depending on the context and usage. Some common synonyms include food dyes, artificial colors, colorants, pigments, and toners. These different terms are often used interchangeably to refer to the same or similar substances, which are used to add color to a wide range of food products, from baked goods to beverages, candies, and more. Regardless of the specific term used, food coloring is a ubiquitous ingredient found in many types of food products.
