What is another word for column inch?
Pronunciation: [kˈɒlʌm ˈɪnt͡ʃ] (IPA) 
A column inch refers to the amount of space a column occupies in columns of print, traditionally used in newspapers. There are several synonyms for column inch, including column width, column length, advertising space, editorial space, and print space. In advertising, the cost of advertising is generally calculated based on the number of column inches used. However, in modern times, the term has expanded to include digital media, such as web pages and eBooks. As such, column inch synonyms for digital marketing include pixels, screen space, and online ad space. Regardless of the medium, column inches remain a vital component of communications and marketing efforts as they are a critical way to measure content and advertising's effectiveness.
