Commercial announcement is a term often used to refer to advertisements or ads. However, for those looking for alternative phrases, there are several synonyms available. One common substitute is a commercial or ad spot. A promo or promotional announcement can also be used. Marketing message, brand messaging, or even advertising campaign are other options. Another phrase is a paid advertisement, highlighting the fact that the announcement was paid for. In addition, colloquial terms such as pitch, plug, or sales pitch can be used in informal settings. Ultimately, choosing the right synonym will depend on the tone and purpose of the announcement.