The word "conceptional" is used to describe something that is related to conceptualizing, or generating ideas. If you're looking for alternative words to use in place of "conceptional," there are a few options to consider. "Conceptual" is another term that means roughly the same thing. Other synonyms might include "ideational," "creative," or "innovative." "Brainstorming," "imagining," and "daydreaming" are also related terms that could work in certain contexts. When searching for synonyms for "conceptional," it's important to consider the precise meaning and context in order to choose the most appropriate alternative word.