Conceptualizing refers to the process of forming an idea or a concept in the mind. There are various synonyms to describe the act of conceptualizing, including ideating, inventing, creating, imagining, designing, and formulating. Ideating involves generating ideas and visualizing different scenarios. Invent is to create something new or innovative. Creating refers to bringing something into existence, while imagining involves picturing something in the mind. Designing involves coming up with a plan or structure for a particular purpose. And formulating refers to developing a plan or strategy for a specific objective. These synonyms all involve the mental process of creating and developing ideas and concepts.