CQM, or Continuous Quality Management, is a term used to describe the ongoing effort to improve the quality of products and services provided by a company. There are several synonyms that can be used for CQM, each highlighting a different aspect of the process. For example, some may use Total Quality Management (TQM) to emphasize the all-encompassing nature of the practice. Others may use Continuous Improvement or Continuous Quality Improvement (CQI) to underscore the ongoing nature of the process. Still others may refer to Six Sigma or Lean Manufacturing to highlight the specific methodologies used to achieve quality improvements. Regardless of the terminology used, the goal is always the same: to achieve ongoing, sustainable quality improvements in all aspects of the business.