Differentiators refer to the distinctive features that set apart one thing from another. These unique qualities can be described using a variety of synonyms such as distinguishing factors, unique selling points, key differentiators, competitive advantages, and distinguishing characteristics. Other synonyms for this term include standout features, special qualities, key features, defining attributes, and exceptional aspects. All these synonyms highlight the importance of standing out from the crowd by highlighting what makes one product or service unique. By focusing on differentiators, businesses can create a competitive advantage that sets them apart in the marketplace, attracting customers and driving growth.