What is another word for doing business as?
Pronunciation: [dˌuːɪŋ bˈɪznəs az] (IPA) 
"Doing Business As" (DBA) is a legal term used to refer to a company operating under a name other than the registered name. There are several similar terms that can be used interchangeably with DBA, including fictitious name, trade name, assumed name or operating name. Fictitious and assumed names refer specifically to the alternate name used for a business, while trade name usually refers to a brand or trademark associated with the business. An operating name, on the other hand, refers to the name a company uses while conducting operations in a specific location. Regardless of the term used, all of them convey the same meaning and are commonly used in business transactions and legal documents.
