The phrase "faces criticism" can be expressed in a number of different ways. For example, one could say that someone is "subject to backlash," "receiving negative feedback," or "fielding objections." Another possible synonym might be "coming under fire," which connotes a certain sense of intensity and urgency. More neutral options could include "receiving critical remarks" or "being scrutinized." Ultimately, the choice of synonym will depend on the specific context and tone of the situation, as well as the desired effect on the reader or listener.