The term "foot traffic" refers to the number of people walking around a particular area at any given time. It is a key metric for businesses and retail outlets, as it influences the number of potential customers that could walk through their doors. There are several synonyms for "foot traffic" that can be used interchangeably, including pedestrian traffic, on-foot visitors, walking traffic, and footfall. Regardless of the term used, understanding the level of foot traffic around a particular area is crucial for businesses to make informed decisions about sales, marketing and promotions. By leveraging the power of foot traffic data, businesses can optimize their operations and drive more revenue.