The term "front man" is often used to refer to a person who represents or leads an organization or group. However, there are a variety of synonyms that can be used to describe such a position depending on the context. In a corporate setting, a "chairman" or "CEO" might be used, while in a band or musical group, "lead singer" or "front singer" might be preferred. Other alternatives might include "spokesperson," "emcee," "face," or "figurehead." Ultimately, the best synonym will depend on the specific situation and the nuances of the person's role within the organization or group.