Hits bottom is often used to describe the lowest point of something or someone. It's a term that can be used to represent various negative scenarios such as bankruptcy, depression, or failure. There are several synonyms for hits bottom that can be used to convey the same meaning, including rock bottom, reaches the nadir, hits the floor, goes under, bottoms out, and reaches the depths. These words express the idea of hitting the lowest point possible and can help communicate the severity of the situation. It's important to use such words in the right context to give the appropriate impact and understanding of the situation.