When people use the phrase "hits the bull's-eye," they mean that they have accomplished something perfectly, accurately, and flawlessly. However, sometimes people don't always succeed in their endeavors. They may come up short or make mistakes. Antonyms for "hits the bull's-eye" include missing the mark, falling short, or failing. These words describe an outcome that is not precise or successful, but rather unsuccessful or inadequate. But, failure is not always a bad thing because it could present an opportunity for growth and learning. So, whether you hit the bull's-eye or not, it's essential to keep persevering, taking risks, and never giving up in the pursuit of your goals.