The phrase "hits the bulls-eye" means to achieve or accomplish something successfully. Antonyms for this phrase would be words that mean the opposite or failure. Some possible antonyms could include: misses the mark, falls short, fails to meet expectations, comes up short, or off the mark. These words describe situations where the end goal or intended outcome was not achieved. In contrast, hitting the bulls-eye implies precision, accuracy, and success. Whether in sports, business, or personal life, hitting the bulls-eye is often a desirable outcome. However, it's important to embrace and learn from our failures too.