Howard Luck Gossage, also known as Howard "Lucky" Gossage, was a renowned American advertising innovator. Gossage, often referred to as the "Socrates of San Francisco", revolutionized the industry during the 1960s and 1970s. His unique approach, characterized by wit and charm, challenged traditional advertising norms. Synonyms for the name Howard Luck Gossage include "maverick adman", "advertising pioneer", "unconventional marketer", and "creative genius". Gossage's notable contributions to advertising include incorporating social issues in campaigns and emphasizing consumer engagement. His legacy lives on through his iconic work, creating a lasting impact on the industry and inspiring future generations of advertisers to think outside the box.