When it comes to brainstorming and generating creative ideas, there are various ways to approach the process. One technique involves idea association, which is the process of linking different thoughts and concepts to come up with innovative solutions or ideas. There are several synonyms for idea association, including: idea connection, thought linking, idea merging, concept fusion, and creative synthesis. These phrases all describe the process of connecting various ideas to form a new and unique concept. By using idea association or one of its synonyms, you can challenge yourself to think outside the box and come up with fresh ideas that might not have been considered otherwise.