When something "keeps going," it means that it continues to persist or endure. There are several synonyms for this phrase, including "perseveres," "endures," "maintains," and "persists." These words all convey a sense of sustained effort or determination despite obstacles or setbacks. Other synonyms include "carries on," "trudges on," and "soldiers through," which suggest a sense of tenacity and resilience. Whether it's a project, a relationship, or a personal goal, the ability to "keep going" is an essential quality for success and achievement. With these synonyms at your disposal, you can describe this quality with precision and nuance.