What is another word for neuro-marketing?
Pronunciation: [njˈuːɹə͡ʊmˈɑːkɪtɪŋ] (IPA) 
Neuro-marketing is a relatively new concept in the world of marketing, and it involves the use of neuroscience techniques. Various synonyms can be used for neuro-marketing such as neuromarketing, brain-based marketing, or consciousness marketing. Other terminology includes cognitive marketing, psychographic profiling, or decision neuroscience. Consumer neuroscience is another term that is relatively similar to neuro-marketing, as it also relates to the study of consumer behavior. Neuroselling is also a close cousin word that refers to the application of neurosciences in a sales context, while neuroanalytics is a more focused term on measuring brain activity. In any case, all these terms aim to incorporate the latest scientific insights in marketing practices.
