Over selling is a term that describes the practice of aggressively promoting a product or service, resulting in a perception of dishonesty or deception. Synonyms for this term include overselling, hype, exaggeration, hyperbole, puffery, and pitching. Other words that are often used to describe this practice include misleading, deceptive, and manipulative. Over selling is a controversial marketing technique that can harm a company's reputation if not used appropriately. Some experts recommend avoiding this practice altogether, opting for a more honest and transparent approach to marketing instead. Regardless of the strategy employed, it is important to always maintain ethical business practices and act with integrity.