What is another word for over-selling?
Pronunciation: [ˌə͡ʊvəsˈɛlɪŋ] (IPA) 
Over-selling refers to the act of promoting a product or service more than necessary, exaggerating its benefits and features to the point where it becomes untrue or misleading. Some synonyms for over-selling include hyperbole, exaggeration, puffery, and embellishment. These terms suggest a style of salesmanship that relies on making statements that are beyond what is reasonable or believable. Other synonyms include aggressive marketing, hard-selling, and pressuring. These terms may imply a more forceful approach to sales, where the seller may use high-pressure tactics or make false promises to convince the customer to buy. To avoid over-selling, it is best to focus on the product's genuine benefits and features without resorting to exaggeration or overstatement.
