Pay television is a service that requires viewers to pay a subscription fee in order to watch TV content. There are several synonyms for pay television, each of which refers to the same service and model of payment. One of the most common synonyms for pay television is premium television, which highlights the exclusive content and pricing of the service. Another term that is frequently used is subscription television, which emphasizes the subscription-based business model. Other synonyms for pay television include pay-per-view, which refers to the transactional approach to purchasing content, and cable TV, which specifically refers to pay television delivered through a cable connection. Despite the differences in terminology, the essence of pay television remains the same.