Public relations professionals can go by many names. Some common synonyms for PR people include communications specialists, media relations experts, marketing strategists, and brand managers. These individuals are responsible for managing a company's reputation, communicating with the media, and building relationships with stakeholders. They work to create a positive image for the organization and are often called upon to handle crisis situations. Public relations professionals must possess excellent communication skills, be adept at thinking on their feet, and possess strong strategic thinking abilities. Whatever their title, PR people play an integral role in shaping public perception, maintaining brand integrity, and fostering positive relationships with a variety of stakeholders.