Psych ops is short for psychological operations, which are tactics used to influence people's attitudes and behavior through communication and propaganda. Synonyms for psych ops include psyops, psychological warfare, perception management, and information operations. These tactics have been used by governments and militaries for centuries, and in recent years, by corporations and social media companies to shape public opinion. The goal of psych ops is to create a desired outcome, such as gaining support for a political policy or product. Understanding the language and strategies used in psych ops is critical for consumers and citizens to make informed decisions and resist manipulation.