When it comes to the antonyms for "putting on the market," several options come to mind. One important antonym is "withdrawing from the market." This means removing a product, service, or commodity from the market either temporarily or permanently, and it could be due to several reasons such as low sales, quality issues, or legal challenges. Another antonym is "keeping off the market." This refers to the decision to not launch a product, service, or commodity on the market for some reasons such as insufficient resources to produce them, regulatory hurdles, or low demand projections. Other antonyms include "holding back," "not promoting," "concealing," and "obscuring." All of these terms denote the decision to not put a product or service on the market for various reasons.