Quality assessment and evaluation refer to the process of analyzing and measuring the level of excellence or worth of a particular item, product, service, or process. Synonyms for this term include performance appraisal, quality control, quality assurance, audit, review, examination, assessment, and analysis. These terms all describe the systematic and objective evaluation of the various components of a product, service, or process, to determine whether it meets established standards. In essence, quality assessment and evaluation are critical activities for any organization that wants to remain competitive in the market, and they help to ensure that the final product or service delivered to the customer meets or exceeds their expectations.