Rack rate refers to the standard price or the published rate that is charged for a service or a product. In order to avoid using the same term repeatedly, one can consider using synonyms for the word rack rate. A few synonyms that can be used include standard rate, published tariff, regular price, full-price, list price, and official rate. Using synonyms can make your writing more engaging and descriptive if you want to convey the same meaning using different words. So use these synonyms for rack rate to add variety and creativity to your writing.