What is another word for rainmaking?
Pronunciation: [ɹˈe͡ɪnme͡ɪkɪŋ] (IPA) 
Rainmaking is a common phrase used to describe the act of generating new business, and while this term is widely understood, there are a number of synonyms that marketing teams and sales professionals might find useful. Client acquisition, lead generation, business development, prospecting, and sales funnel management are all terms that can be used interchangeably with rainmaking. Depending on the context and industry, some of these phrases may be more appropriate than others. However, regardless of the phrasing used, the goal remains the same: to bring in new clients, generate sales and ultimately grow the business.
