Retains, a frequently used term in the English language, has many synonyms that are used in different contexts. Some common synonyms for the word 'retains' include 'maintains,' 'keeps,' 'preserves,' 'upholds,' 'sustains,' and 'holds onto'. All of these words convey a similar meaning to retain, which is to hold, possess, or keep something. For instance, one retains a memory by taking photographs or writing a diary. Another might retain their position in a new company by consistently performing well and meeting targets. Using different synonyms for 'retains' in various contexts adds diversity to a writer's language and avoids repetition.