Rolling out is a common phrase that refers to the launch or introduction of a new product, service, or initiative. However, if you are tired of using this phrase repeatedly, then there are plenty of synonyms available. You can use the term "introducing" to signify the beginning of a new project. "Launching" is another alternative that denotes the beginning of something big. "Deployment" is another word that represents a process of launching or unveiling something new. If you want to sound more technical, "implementation" is another option that can be used in a corporate setting when new protocols or procedures are being introduced.