Self-flattery refers to praising oneself excessively in order to boost one's ego or reputation. It can be seen as a form of arrogance or vanity. There are several synonyms for the term, including self-aggrandizement, self-promotion, self-glorification, self-praise, self-admiration and self-congratulation. These terms all relate to the act of praising oneself, promoting oneself, or exaggerating one's accomplishments or qualities in a self-serving manner. While it is important to have confidence and believe in oneself, it is important to remember the value of humility and genuine self-improvement, rather than relying on self-flattery to feel better about oneself.